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© mcmorgan08

Gone are the days when computer novices and the non-tech savvy "illiterates" used to search for links that helped them learn the do's and don'ts of how to shop online. With changing times and more and more users becoming increasingly addicted to online shopping modes and comforts, there have been an increasing percentage of housewives and moms who have "connected "themselves to the virtual world.

As a tribute to this new bandwagon of consumers who shop online and socialize on social networking sites on the occasion of "Mother's Day", Nielsen, has researched on this new segment which is making brisk inroads into shopping sites, e-services and networking.

It has turned out that moms are above average users of smart phones, tablets and laptops as they shop online from the comfort of their homes, rating them as some of the most engaged online consumers.
As per Nielsen, 54 percent of moms in the U.S are using smart phones making the ownership percentage in comparison to the population to be above average. They are also spending more time on e-portals and shopping websites where they shop online for lucrative offers, discounts and online deals.

The results state that mothers are 38 percent more likely than average consumers to shop online for branded goods such as clothes, toys, music or books. Shopping trends by mothers in the UK have revealed they shop online for groceries in a big way but Nielsen's findings pertaining to their contemporaries in the U.S. prove otherwise.

© oskay

The beginning of May ,set the digital world abuzz with headlines of the announcement of the PayPass Wallet Services by Master Card, which is expected to make shopping online more simplified and easier for banks, transaction partners, merchants and users alike.

As per a press release in businessreviewusa.com shopping online is now going to be more secure than ever before. Online shoppers can now make their payments with a simple mouse click, touch on the tablet screen or by a small tap on their smart phones. The multimedia assets and features associated with the wallet service release can be viewed by clicking here.

Shopping online is witnessing new trends with PayPass Wallet Services offering three distinctive components:

1. Pay Pass Acc Acceptance Network (Consisting of: PayPass Online and PayPass Contactless)
2. PayPass Wallet and
3. PayPass API

The PayPass Wallet Services will enable a more consistent shopping online experience for its users irrespective of their location and the gadget chosen to make the purchase. MasterCard will make the wallet services available to its perspective partners in the third quarter of 2012. In the beginning, countries such as U.S, Canada, U.K. and Australia are expected to launch this shopping online tool with other countries flowing suit.

The first merchant partners to offer the PayPass Online checkout buttons on their websites are American Airlines and Barnes & Noble. Ed McLaughlin, the chief emerging payments officer , Master Card , has opined that the PayPass Wallet Services will simplify the shopping online experiences while providing flexibility and freedom of choice to banks, merchants and consumers.

© pandemia

According to a recent report by the Global Online Shopper Report which was commissioned by WorldPay, shopping online has become one of the favourite pastimes of the U.S. based internet users with most of them spending more than 5.4 hours every month making purchases from the comfort of their offices and homes.

Shopping online is an activity that is indulged in by 59 percent of the viewers while watching T.V. or indulging in other modes of recreation.
The report further surveyed that more than 95% online shopping and e-commerce transactions were conducted from homes with 54% of the global customers shopping from their living rooms and 43% putting in their payment details after shopping online from their bedrooms. Their were also amusing reports of 3% shoppers using their bathrooms for purchases and 5% browsing shopping sites and portals from their gardens.

The trends and habits of users while shopping online from widespread countries like UK, USA, China, Finland, Spain, Brazil, Russia, Australia, Canada, France, Japan, etc have revealed that the most popular website for online purchases was Amazon.com with 43% of the global consumers buying on the website in the last three months.

The Global Online Shopper Report had surveyed 19,000 consumers and more than 150 senior decision makers from global retail merchants to form a conclusive report about the current trends in shopping online.